Previous leaks pertaining to the ASUS ROG Xbox Ally purported to reveal a retail price around the $550 mark, and as the official October 16 launch date approaches, a new leak disputes that price and adds that the gaming handheld will be available for pre-order as early as September 24. Pre-order pricing on the leaked documentation indicates a pre-order price of £499.99, which would convert to roughly $605 at the time of writing. While tech pricing almost never converts that linearly, the ASUS ROG Ally retails for £549.99 in the UK and $649.99 in the US, so the conversion more or less lines up. On the other hand, Xbox console pricing converts at a 1:1 ratio, although it seems as though ASUS will handle production, pricing, and distribution, so it seems unlikely that the Xbox Ally will follow Microsoft's pricing strategy.

The Reddit user who shared the information, u/FriendlyPharma , claims to work at UK retailer Argos and has shared promotional material that claims to contain the pre-order information for the ROG Xbox Ally with the AMD Ryzen Z2A. The Z2 Extreme is notably missing from the leak. The actual marketing materials make no mention of a pre-order date, but the redditor said in the September 23 post that pre-orders would start "tomorrow," meaning September 24. That said, no official announcement has been made, so if the leak is accurate, it would mean the pre-orders will likely open at midnight, making the supposed pre-order date September 25. While the leaked pre-order pricing is still significantly higher than the Steam Deck LCD price, it's dangerously close to the price of the Steam Deck OLED, which retails for $549, with the 1 TB version costing $649.