Samsung Display hosted its second annual OLED IT Summit in Taipei, where more than 400 representatives from leading technology firms—including Intel, Acer, ASUS, Dell, HP, and Lenovo—were in attendance. The conference focused on accelerating OLED adoption in notebooks and desktop monitors. At the event, Samsung Display unveiled more affordable OLED products engineered for broader market adoption. These panels consolidate several driving elements into a unified IC, reducing costs without sacrificing performance. The company further presented its "UT One" low-power OLED solution, the first of its kind to support a 1 Hz variable refresh rate using Oxide TFT technology. In testing, laptops equipped with UT One panels delivered up to three additional hours of battery life over standard OLED panels. Samsung Display also presented its SmartPower HDR power-saving technology, developed jointly with Intel.

According to Omdia research, OLED displays represented 3% of laptop and monitor shipments in 2024 but are projected to reach 13% by 2029. Samsung Display disclosed that its OLED shipments reached 4.9 million units in the first half of 2024, a 50% year-on-year growth and reached 74% of the market in Q2 2024. Commenting on adoption trends, Executive Vice President Jonghyuk Lee noted that widespread integration of emerging technologies hinges on three elements: innovative user experiences, competitive pricing, and robust ecosystem alliances. The company summarized its strategy as a combination of cost optimization, low-power design innovations, and close cooperation with OEM partners to push OLED further into the mainstream. For end-users, this could result in a wider range of reasonably priced OLED products with better specs and functionality.