
American Express recently rolled out an updated app experience for users of its $895/year Platinum Card via a ‘Premium Theme’ option. What does this new theme do, you might ask? It makes the app’s colors darker.
Have you ever used an app with a dark blue background and really wished it was true black ?
American Express understands your pain. And now, exclusively for Platinum Card members who are willing to pay the higher $895/year annual fee, that black app theme can be yours.
No, this is not a joke.
American Express recently announced a big increase for its Platinum Card annual fee:
- Old fee: $695/yr
- New fee: $895/yr
As a way to justify the increase, the company has . Most of them offer actual monetary value, like the $300 lululemon credit or $400 Resy credit.
But there’s also a new ‘Premium Theme’ option in the American Express app that’s exclusive to Platinum holders.
And that special theme gets you…slightly darker colors.
As shown in screen recordings , the new theme gives users a black UI rather than dark blue when in dark mode, and makes the colors similarly a little darker in light mode.
Besides the background colors changing, there appears to be no discernible difference in these new themes.
Obviously no one will get a Platinum card or pay the $895 annual fee for a slightly darker app theme. But the fact that American Express is offering this ‘Premium Theme’ as a special perk is pretty hilarious nonetheless.
What’s your take on the new ‘Premium Theme’ offered by American Express? Let us know in the comments.
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