GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweeten the deal. This week, GeForce NOW Ultimate members can score a free Borderlands 4 reward and upgrade their setup with the latest SteelSeries Nimbus Cloud controllers and headsets - the perfect gear for leveling up any cloud-based adventures. Plus, Steam Next Fest kicks off this week, serving up a flood of new demos. Get them all through Install-to-Play, the latest feature on GeForce NOW with the NVIDIA Blackwell RTX upgrade.

Fire up the cloud, grab a controller and check out the 10 new games in the cloud this week, on top of the 1.0 release of Pax Dei. It's always a rewarding time to be a GeForce NOW member. Ashburn, Portland, Dallas and London are the latest regions to get GeForce RTX 5080-class power, with Atlanta coming next. Stay tuned to GFN Thursday for updates as more regions upgrade to Blackwell RTX. Follow along with the latest progress on the server rollout page. This week, Control joins the lineup of GeForce RTX 5080-ready titles, already available on the service. Look for the "GeForce RTX 5080 Ready" row in the app or check out the full list.