subscribers can now get a Peacock subscription at a discount. Could there be more perks coming in the future?

Apple just launched their new Apple TV and Peacock bundle , which lets you subscribe to both for a discounted price. While you can purchase the bundle individually, subscribers have a special benefit: they can purchase a Peacock subscription separately with a 35% discount, if subscribed to the Family or Premier plan.

In their for this new bundle, there was one line I found particularly interesting (my emphasis):

Apple One subscribers on the Family and Premier plans can subscribe to Peacock Premium Plus and receive a 35 percent discount — the first benefit of its kind for Apple’s all-in-one subscription bundle.

In a market based on subscription services, offering external partnerships has been increasingly popular. Competitors like have long offered external benefits and discounts, such as and .

Apple specifically mentions that this 35% discount is the first benefit of this kind for subscribers. I don’t think it’s unreasonable to assume that Apple may be working on launching more benefits like this. After all, Apple has been increasing their number of partnerships, such as offering an , streaming Friday Night Baseball on , and now the new Peacock discount . Outside of subscriptions, they also heavily lean into Apple-exclusive carrier deals for new iPhones.

What do you think? Will Apple offer more third-party partnerships in the future? Who would you like to see them partner with?

My favorite Apple accessories: