Apple confirmed today that it has acquired the global rights to “Sponsor,” a psychological thriller starring Jason Segel ( , ) and directed by James Ponsoldt. Here’s what to expect.

As , the original idea for “Sponsor” was co-written by Jason Segel and James Ponsoldt, both of whom also work on Apple’s . Segel plays Jimmy Laird on the series, while Ponsoldt has directed multiple episodes. The two also serve as executive producers.

Here’s Apple’s official synopsis, which, without giving too much away, might sound vaguely familiar depending on your Apple TV diet:

“In ‘Sponsor,’ Peter (Segel) makes a big mistake when he gets behind the wheel after partying too hard. A terrible accident leaves him with a choice: prison or a recovery program. Convinced he doesn’t have a drinking problem, he begrudgingly shows up to his first meeting and searches for a sponsor. In walks no-nonsense, charismatic yet enigmatic Jerry. Peter is convinced Jerry is the answer to his prayers.”

Apple hasn’t provided any details about the film’s release timeline, but since it appears to be in the very early stages of production, it’s safe to say the premiere is still some time away.

The good news for Segel fans is that while “Sponsor” does not have a premiere date in sight, Apple recently confirmed that will return for its third season on January 28, 2026.

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