To stand out among the dizzying array of sweet treats that pack supermarket freezers from the likes of Haagen-Dazs and Ben & Jerry’s, an ice cream brand needs more than just flavour, says Thai entrepreneur Danupon Umnouypreechakul. It needs a story that sings. His company, Lamoon Group, is a boutique made-in-Thailand contender in an industry of global heavyweights. Its unique approach connects each flavour to the farmers who grow the ingredients, offering increasingly discerning – and higher...