Amazon US sales data for October, courtesy of @TechEpiphanyYT, reveal a huge disparity between AMD and Intel CPU sales. The combined shipments of AMD's Ryzen 9800X3D and 7800X3D reached roughly 16,000 units, while Intel's entire CPU lineup on the platform did not surpass 10,000 units. This gives AMD about 83.80% of the market share in terms of units sold, meaning that for every ten CPUs sold, more than eight were AMD models. The two X3D models sold roughly 8,000 units each, indicating a strong demand for AMD's high-end gaming processors, even at premium prices. In the value segment, the six-core Ryzen 5 5500 sold nearly 5,000 units, securing the third spot and outperforming common Intel alternatives like the Core i3 models, which typically offer four cores.

Intel saw a limited success with the Core Ultra 7 265K, which sold nearly 1,000 units after its price dropped below $300. However, this single product couldn't offset the production challenges Intel faced with its 12th, 13th, and 14th generation lines, where increasing prices have reduced competitiveness in price-sensitive retail markets. Interestingly, the average selling price of AMD CPUs was $272.05, while Intel's was higher at $308.62. This indicates that AMD is focusing more on the low and mid-range segments, whereas Intel's customers are primarily targeting higher-end builds.