XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts and gaming brand of ADATA Technology, the world's leading brand for memory modules and flash memory, proudly announces that its gaming brand XPG has received the CES 2026 "Best of Innovation" Award for the NOVAKEY RGB DDR5 Gaming Memory (Project INFINITY). Selected from thousands of entries, this top honor recognizes XPG's pioneering design and engineering excellence. As the world's first gaming memory to feature an Infinity Mirror lighting design, NOVAKEY not only delivers exceptional performance but also embodies XPG's ESG-driven innovation, combining cutting-edge technology with eco-conscious craftsmanship to create a new "vision" in green gaming-a perfect reflection of ADATA's deep design heritage and superior R&D capability.

Infinite Mirror Design, Redefining Gaming Aesthetics
Responding to the trend of glass-sided PC cases, the XPG design team incorporated Infinity Mirror optics into the NOVAKEY heatsink, allowing users to witness a mesmerizing play of reflections that creates a tunnel-like visual extending infinitely through light and time. What sets it apart is the multi-dimensional illumination - each viewing angle reveals a different depth of radiant detail, offering a truly dynamic visual experience.