Apple is kicking off the holiday season today, with an extended product return window now in place, and decorations for the online store and retail locations. Here’s a look at this year’s holiday theming.

It’s still only early November, but Apple is now ready for the holiday shopping season.

The online Apple Store has with holiday theming.

This year, orange and blue are the main accent colors—likely as a nod to the iPhone 17 Pro’s Cosmic Orange and Deep Blue options.

Additionally, physical retail stores have begun rolling out their decorations too, as seen .

There had been some speculation that Apple might launch new products today alongside the holiday rollout.

We’re still expecting new Apple TV 4K, HomePod mini 2, and AirTag 2 models to drop before the end of the year.

While it’s certainly still possible Apple could release these products in the weeks ahead, it would be unusual for that to happen after today’s holiday kickoff.

Apple has launched new products even later in the year before, such as the original AirPods Max in December 2020 and Mac Pro in December 2019. But those were oddities in the company’s recent history.

Do you think Apple will still launch new products this year, or are you expecting we’ll have to wait until 2026? Let us know in the comments.