ASUS has cautioned that it might need to raise prices for its PC solutions across the board if component shortages, such as DRAM and NAND flash , continue for a while longer. Speaking for Taiwan's Liberty Times, ASUS co-CEO has made remarks that: "For distribution channel pricing, ASUS will take into account costs, distribution partners and consumer demand, and then adjust the product mix and adjust product prices accordingly." This means that the increase in industry costs will be reflected in the final pricing that ASUS offers its customers. For example, if the price of DRAM increases, a PC with 16, 32, or 64 GB of DDR5 memory will likely see a price increase of a few hundred US dollars.

We recently reported that DRAM prices have surged 171.8% year-over-year, making this "commodity" one of the most valuable assets for applications ranging from data centers to home builds. Even more concerning is the fact that vendors can expect only 70% order fill rate, and smaller OEMs and channel distributors have been told to expect only 35-40% fulfillment through the first quarter of 2026. In addition to DRAM, NAND flash storage has also doubled in the past six months. Phison CEO Khein-Seng Pua recently noted that the price of a 1 Terabit TLC NAND jumped from $4.80 in July 2025 to $10.70 in November 2025, marking an increase of over 100% in less than six months. Other types of NAND flash, such as MLC and QLC, have also seen spot prices double.