Please note that this post is tagged as a rumor .
AMD reportedly reacts to memory price increases
A new post on the Chinese Board Channels forum claims that AMD has notified partners about a second price increase for its GPUs, this time tied directly to higher memory procurement costs. The post says AMD already applied a small adjustment around October that did not change retail prices, while the next hike is expected to be larger and cover all models, with no fixed implementation date yet.
The context is a DRAM market that is under heavy strain from AI demand and bulk orders from large buyers. Recent reports show DDR5 module prices up by as much as 60% since September, with 32GB server modules jumping from 149 to 239 US dollars, and broader DRAM contract prices rising roughly 170 percent year over year. GDDR6 used in graphics cards has also seen increases of around 30% as foundries and memory vendors shift capacity toward server DDR5, HBM and AI products.
Source: Board Channels
For gamers this rumor arrives just as Radeon RX 9070 XT pricing has started to look normal . In the United States at least one ASRock Challenger model recently dropped to the official 599 US dollar MSRP, and price trackers show the card now hovering close to its launch-equivalent price in Europe after many months of inflated street pricing.
AMD has not issued any public statement about new GPU pricing. Such firsthand rumors are difficult to verify, and it often takes weeks before any changes show up in retail prices. We have already reached out to our sources, so you will be the first to know if we learn more on this subject.
Source: Board Channels
