BenQ, a world leader in visualization and display technology, today announced its BR9708, a purpose-built 4K projector designed for dark rides, immersive attractions, escape rooms, and themed environments that demand cinematic realism at an accessible price. Unveiled at IAAPA Expo 2025, the BenQ BR9708 delivers the color performance of high-end projectors at a fraction of the cost of competing solutions.

Built from the ground up for hyper-realistic, low-light environments, the BR9708 projector combines 100% DCI-P3 color coverage with 1200:1 native contrast, achieving true theatrical depth, natural color tones, and vivid blacks without the need for filters or complex calibration. This marks a new category for themed entertainment operators seeking to bring cinema-grade immersion to attractions of any size.