The idea of training an AI on the voices of paid actors is not new in gaming. Recently, Embark Studios explained how it used a similar model to create more versatile, interesting drop and marker callouts in both Arc Raiders and The Finals. This approach has been criticized for potentially putting voice actors' jobs at risk. When asked about a potential future in which AI could be used to create a game by someone with no technical knowledge, Zelnick explained that, while AI may be able to visually approximate a video game, creating a game is more complicated, specifically referring to the creative and technical talent, marketing, and the bigger picture that would prevent a fully AI-generated game from being realistically attainable—at least in the foreseeable future. Zelnick's comments come shortly after EA signed an agreement with Perplexity AI to integrate AI into workflows throughout the game studio—despite these systems allegedly wreaking havoc on employee efficiency —and Krafton announced a pivot to being an AI-first company.
