Radeon GPUs may get 10% pricier
Taiwanese media confirm earlier reports about an impending price hike for AMD GPUs.
As a reminder, Board Channels reported that AMD issued an early note to board partners that it is planning to increase prices of its graphics cards. The report did not specify by how much. It is easy to speculate that it would be a double-digit percentage. The main driver for this price hike is the rising cost of memory, now ranging from 30% to 170% depending on the market.
PowerColor rep also suggested that the best time to buy new card is this week, given the current Black Friday Deals and before the price goes up next year. The rep later mentioned that his posts were misunderstood.
AMD does not just sell GPUs. The company sells bundles with memory and GPU together. This is a common practice that allows board partners to quickly allocate required components and buy them at a lower price. This is why high-end models with special memory types often cost more. They are sourced independently.
Now, according to UDN, the price for Radeon GPUs will go up by at least 10%:
The continuous rise in memory prices has led to a sharp increase in graphics card costs. Industry sources indicate that AMD, the second-largest graphics card manufacturer, has notified its partners of a second price increase across its entire product line. The increase is estimated to be at least 10%.
— UDN (translation)
For AMD, this price hike may be a serious problem. The company has been unable to meet the MSRP for its Navi 48-based RX 9070 XT for almost the entire duration of the card’s presence on the market. That is despite AMD mentioning it would “encourage” board partners to promote MSRP models. The card has only just started to appear at MSRP as we approached Black Friday deals.
We can only hope that AMD made at least some reservations for GDDR6 memory with suppliers, so this will not take immediate effect. Otherwise, 2027 may start with a Radeon price hike and no news on GeForce RTX 50 SUPER, which was reportedly also postponed due to the 3 GB GDDR7 memory price hike.
Source: UDN via TechPowerUP
