As the holiday shopping season kicks into full swing, it’s important to make sure you’re buying the right Apple product and getting the best deal possible. Here’s everything you need to know about what to buy and how to score some big savings on the best Apple gifts of the year. Keep up with all my .

Updated November 25, 2025 : New low prices on M5 MacBook Pro, AirPods 4, AirPods Max, and more.

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Apple has officially announced its annual Black Friday shopping event. As always, the “deals” center around a gift card as a bonus for your Apple purchase.

• iPhone: Get an Apple Gift Card up to $75 when you buy iPhone 16 or iPhone 16e.
• iPad: Get an Apple Gift Card up to $100 when you buy iPad Air, iPad (A16), or iPad mini.
• Mac: Get an Apple Gift Card up to $250 when you buy MacBook Pro (M4 Pro or M4 Max chip), MacBook Air, iMac, or Mac mini.
• Apple Watch: Get a $50 Apple Gift Card when you buy Apple Watch Series 11 or Apple Watch SE 3.
• AirPods: Get an Apple Gift Card up to $75 when you buy AirPods Max, AirPods Pro 3, or AirPods 4.
• TV & Home: Get an Apple Gift Card up to $50 when you buy HomePod or Apple TV 4K
• Beats: Get an Apple Gift Card up to $50 when you buy Beats Studio Pro, Powerbeats Pro 2, Beats Solo 4, Beats Studio Buds +, or Beats Pill.
• Accessories: Get a $25 Apple Gift Card when you buy Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad (A16), or Apple Pencil Pro.

Most people, however, would rather have a cash savings than a gift card they don’t really need. Luckily, you can easily save even more than that via Apple’s retail partners like Amazon, Best Buy, and more.

Apple has also announced its extended holiday return period. Products received between November 12, 2025 and December 25, 2025 can be returned until January 8, 2026.

The MacBook Air is just about the best value for a Mac in Apple’s lineup today, if not the best value of all-time. It has a compact, sleek, and thin design, yet still powerful performance thanks to Apple Silicon.

The M4 MacBook Air is the most recent addition to the lineup. I truly don’t think we’ll see a better deal this holiday season than the 13-inch M4 MacBook Pro at Amazon .

13-inch M4 MacBook Air

15-inch M4 MacBook Air

Apple released AirPods Pro 3 this year with new features including heart rate monitoring, better noise cancellation, and more. These make a great gift for the person in your life who wants their first pair of AirPods or someone who is looking to upgrade from an earlier generation that has seen better days.

The AirPods Pro 2 are also still regularly available at impressively-low price points. These are excellent, too, as long as you don’t need the heart monitoring capabilities.

AirPods Pro 3

AirPods 4 were introduced last year and are a great option for people who want noise cancellation but don’t like the in-ear design of AirPods Pro. These are available in two variations, both of which are regularly discounted.

AirPods 4

AirPods 4 with Active Noise Cancellation

For people looking for an Apple-branded pair of over-ear headphones, AirPods Max are still a product in Apple’s lineup. They’re pricey and lack Apple’s latest-generation audio chip, but they still offer great sound quality and pair easily with your Apple devices.

AirPods Max

The Apple Watch Series 11 is an excellent choice this holiday season, packing all of Apple’s latest health features, upgraded 24-hour battery life, and 5G support.

42mm Apple Watch Series 11

46mm Apple Watch Series 11

If you’re shopping for someone who’s a fan of the outdoors, the Apple Watch Ultra 3 is a great choice. It also offers incredible battery life, satellite and 5G connectivity, and a durable design packed into a larger 49mm form factor.

Apple released a new version of the Apple Watch SE this year, making its most affordable wearable far more compelling. It now has an always-on display, more powerful S10 chip, and the latest health features.

40mm Apple Watch SE

44mm Apple Watch SE

The iPad 11 is Apple’s most affordable iPad, but yet still packs a modern design with an edge-to-edge display. It’s powered by the A16 chip, which is more than enough power for the vast majority of iPad users. Plus, it comes in a fun range of colors.

If you’re looking for a better display and faster performance, the iPad Air is a great choice. My favorite thing about the iPad Air, however, is that it’s available in both 11-inch and 13-inch screen sizes. This allows you to get the biggest iPad screen possible, without spending a lot more money on the iPad Pro.

11-inch iPad Air

13-inch iPad Air

The iPad mini packs all the best iPad features in a compact design. This includes the A17 Pro chip with Apple Intelligence features, support for the latest multitasking features in iPadOS 26, and more. It’s a great choice for those wanting an iPad experience in a small form factor.

Finally, the iPad Pro. This is the powerhouse of the iPad lineup, powered by Apple’s latest-generation M5 chip. It features an ultra-thin design, gorgeous OLED displays, 5G connectivity, and much more.

11-inch iPad Pro

13-inch iPad Pro

iPhone always makes a great holiday gift, and this year’s iPhone 17 and iPhone Air lineup is Apple’s strongest in years. That said, it’s hard to find deals on new iPhone models. Your best bet is generally to head to your carrier and ask about trade in options, or trade in your old iPhone to Apple.

However, there is a solid collection of iPhone 15 Pro and iPhone 16 Pro configurations on sale through Amazon’s official Renewed program for Black Friday Week. These are sold and shipped by Amazon and include a full 1-year warranty.

iPhone 16 Pro/Max:

iPhone 15 Pro/Max:

Here are some of our iPhone buying guides:

Buy an iPhone 17 or iPhone Air

My favorite iPhone accessories:

I mentioned the MacBook Air earlier, because I truly think that’s the best Apple deal we’ve ever seen and the best Mac for the majority of people. There are, however, other Macs that are worth considering for power-hungry users.

Mac mini

iMac

MacBook Pro

We’ll have plenty more holiday shopping guides here are 9to5Mac in the coming weeks. We’ll also keep this post updated throughout the holiday season with the latest advice and deals. In the meantime, are you planning to gift anyone an Apple product this year? Is there something on your personal wishlist? Let us know down in the comments.

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