TrendForce's recent research indicates that the ongoing expansion of AI infrastructure by CSPs fueled strong demand for enterprise SSDs in 3Q25. As a result, the combined revenue of the top five NAND Flash vendors grew by 16.5% QoQ, approaching US$17.1 billion. The production cuts enacted earlier in the year are now impacting the market, helping to balance supply and demand in the latter half. Additionally, the rising proportion of enterprise SSD shipments contributed to increased ASPs among suppliers.

A forecast for 4Q25 indicates that demand driven by AI for high-performance TLC and QLC enterprise SSDs will keep growing. However, as suppliers' inventories normalize and node migrations cause typical yield-related losses, the growth in shipments will be more restrained. Ongoing shortages in HDD supply will continue to push NAND Flash prices upward. TrendForce predicts total NAND Flash prices will rise by 20-25%, further boosting quarterly revenue.