Colorful has launched a new flagship keyboard model in China. The Qingyu 98 Ultra model offers a compact 98% layout, custom-designed Kailh Purple Flame magnetic switches, PBT keycaps, and tri-mode connectivity. Promotional material goes heavy on a "cute idol" theme, akin to designs seen on competing company's PC hardware offerings. Unlike a handful of nearby rivals , Colorful has refrained from adorning its extensive graphics card portfolio with sci-fi and fantasy heroines. Instead, their "Hidden Princess IP" theme is present on the appropriately labelled Hidden Star gaming laptop line.

Marketing material indicates that Colorful is targeting avid competitive FPS multiplayer gamers. The Qingyu 98 Ultra's custom-designed magnetic switch (hall effect technology) are described as the best option for Delta Force, Valorant, and Counter Strike 2 sessions. As a result, the flagship device supports: "0.005 mm-level RT rapid actuation, combined with a full-range 16 kHz scan rate and wired/wireless dual 8K polling rates, achieving a minimum input latency of 0.125 ms. This provides a millisecond-level competitive performance advantage." The purple switch seems to be a Colorful board exclusive—at the time of writing, Kailh's webstore lists two magnetic options: "Yellow Flame" and "Mistral Blue."