Tom’s Hardware confirms Radeon price hike, debunks Ryzen price hike
Radeon price hike ✅
AMD has started raising prices for its Radeon RX 9000 graphics cards, while keeping Ryzen CPU pricing unchanged for now. According to distributor sources quoted by Tom’s Hardware, Radeon board partners are now paying an extra $10 per 8GB of VRAM on each card, with a second, broader adjustment already locked in for January 2026.
This change applies to RDNA 4-based Radeon RX 9000 models such as the RX 9070 XT, RX 9070, and RX 9060 XT, so cards with 16GB of memory see a $20 increase at the upstream level, while 8GB SKUs move up by $10. At retail, current pricing still often matches or undercuts the original MSRP, helped by existing inventory and ongoing holiday promotions, but that gap is unlikely to last once older stock is cleared.
Following rumors of a potential price rise, an industry source involved in distribution, who wishes to remain anonymous, has confirmed to Tom’s Hardware that the chipmaker has effectively increased the price of Radeon graphics cards and memory kits sent to AIB partners by $10 per 8GB. This rise will ultimately be passed on to consumers, with an additional, undefined price increase also said to be scheduled for January 2026.
— Tom’s Hardware
AMD had already warned partners about at least a 10% graphics card price increase for 2026; the $10-per-8GB change is now confirmed as one of the steps in that process, with another adjustment coming early next year. Partners and retailers may absorb some of the extra cost for a while, but once new shipments dominate the channel, higher MSRPs and street prices on Radeon RX 9000 cards are hard to avoid.
Ryzen price hike ❌
On the CPU side, the situation looks different. Despite rumors that Ryzen 9000 and older Ryzen processors would also see price hikes amid the memory crunch, distributor contacts told Tom’s Hardware they have received no such notices from AMD. For now, Ryzen desktop CPUs are not being repriced upstream, and there is no evidence of a coordinated increase in official pricing. That undercuts earlier reports suggesting impending Ryzen hikes and strongly points to that story being inaccurate, at least based on current information.
It appears that AMD’s Ryzen 9000 (codenamed Granite Ridge) series, renowned for delivering some of the best CPU performance out there, currently remains unaffected by rumored price hikes. Two industry sources that wish to remain anonymous, one from one of the largest U.S. distributors, have informed Tom’s Hardware that there have been no indications of impending price adjustments for Ryzen processors, and no evidence suggests such changes are imminent, contrary to recent rumors.
— Tom’s Hardware
There are good reasons for AMD to hold the line on CPUs while accepting lower margins or slower adjustments there than on GPUs. Ryzen holds the top sales spots at large retailers such as Amazon and Newegg, with chips like the Ryzen 7 9800X3D leading gaming charts. Keeping Ryzen prices stable helps maintain that momentum at a time when Intel’s newer Core Ultra 200S (Arrow Lake) parts struggle to match Ryzen performance and value. Intel has already raised prices on some previous-generation CPUs, which further strengthens AMD’s position in the DIY market.
Source: Tom’s Hardware (Ryzen) , (Radeon)
