ASUS surpasses samsung to take top OLED monitor share in Q3 2025
ASUS says it has reached the No. 1 position in global OLED monitor market share after a strong 2025. In its December 9 press release, ASUS cites TrendForce and puts its share at 21.9%.
A TrendForce report dated November 18 says global OLED monitor shipments reached 644,000 units in Q3 2025. The report says that is up 12% quarter over quarter and up 65% year over year. It also projects 2025 OLED monitor shipments at 2.62 million units, which would be 84% growth year over year.
ASUS today announced that it has claimed the No. 1 position in global OLED monitor market share, following a surge in sales throughout 2025. According to independent market research firm TrendForce, ASUS now holds an estimated 21.9% share, surpassing competitors and cementing its leadership in this fast-growing market.
— ASUS
A TrendForce chart for 3Q25 lists ASUS at 21.9% market share and Samsung at 18.0%. MSI is shown at 14.4%, LGE at 12.9%, and “Others” at 32.7%, with the total at 100.0%.
Source: TrendForce
The same report says the top two brand positions changed in 3Q25, with ASUS moving ahead of Samsung. It links ASUS’s position to a broader range of products, including ROG gaming monitors, ProArt OLED models for creators, and portable and foldable dual-screen monitors. TrendForce adds that ASUS’s OLED monitor shipments are expected to rank first globally in 2025.
For Samsung , the report says shipments were steady from Q1 to Q3 2025, with volumes focused on flagship models early in the year. It says shipments of new models increased in the second half as the company prepared for Q4 sales. The report also says MSI climbed to third place in 2025 by offering more than 20 mid- to high-end models, with an emphasis on UHD resolution.
LGE is listed at 12.9% in 3Q25, and the report says the brand recovered after a Q2 dip tied to a production site transition and factory relocation, with a potential move higher in Q4 driven by new models and promotion of 45-inch OLED products.
Source: TrendForce , ASUS
