AMD's AIB partners are speaking up as they express more design freedom for their GPUs. According to Sapphire, AMD-exclusive GPU AIB, they are limited in their ability to modify the card and must adhere to chipmaker's official design rules. However, they now want more freedom to make GPUs focus on overclocking, extremely silent operation, and other traits that PC enthusiasts will appreciate. In a Hardware Unboxed interview with Ed Crisler, PR Manager at Sapphire Technology for North America, the AIB has expressed some frustration over their design rule limits.

Sometimes I really wish the chip makers would get out of the way and let us partners just make our cards. Give us the chip. Give us the RAM. Tell us what we have to provide to make it work with the board. And then let us make the cards. Let us have our fun. Let us go nuts. Let there be real differentiation. Sometimes it feels like this market becomes too too much the same.