The modern-day SSD business is divided into two main perspectives: some predict that NAND flash shortages will ease, while others speculate that the situation will worsen. Kingston belongs to the latter group, with the company's datacenter SSD business manager, Cameron Crandall, discussing this on The Full Nerd Network podcast. According to him, the NAND flash shortage is expected to significantly worsen in the next 30 days, leading to an increase in SSD prices from current levels. In 2025 alone, Kingston reports that NAND flash prices have surged by 246% from the first quarter until now, with 70% of that increase occurring in just the last 60 days. This indicates that many price hikes have already been integrated into the supply chain.

Edward Crisler, the PR manager for Sapphire, advised PC gamers and potential buyers not to rush into panic buying. He stated, "The good news is, I don't think the real pain we're experiencing now and for the next six months or so will last much longer than that." However, he also highlighted that the main challenge is the uncertainty of the situation. This uncertainty is causing OEMs to increase NAND flash contracts, where no one besides NAND flash manufacturers can predict what is exactly going on in the supply chain, and just how long the massive demand will outpace supply.