ByteDance AI model usage grows over tenfold amid increased Chinese enterprise adoption

CILACAP, INDONESIA - MARCH 29, 2025: ByteDance is a Chinese technology company, best known for creating the popular social media platform TikTok.

“AI is being adopted at an unprecedented speed, and how to make better use of it has become a question all businesses have to answer well,” Tan Dai, president of ByteDance cloud unit Volcano Engine, said in Shanghai on Thursday.

Doubao’s average daily token usage exceeded 50 trillion tokens this month, up from 4 trillion tokens in December 2024, according to Tan.

Tokens are the basic units of data processed by AI models – comparable to a pixel in an image, a snippet of sound or a word in a sentence. One English word was worth 1.3 tokens, while a Chinese character amounted to 2.5 tokens.

For chatbots, a billion tokens equates to around a million conversations. Tokens are also the standard billing units for using LLMs through application programming interfaces (APIs).

Without naming specific clients, Tan said Volcano Engine has more than 100 corporate clients that have used more than 1 trillion tokens to date.

That volume of activity underscored how overall token consumption by businesses across mainland China has continued to grow in the country’s fast-developing and highly competitive AI market.