Ask any gamer, and you'll hear anecdotes of sky-high hardware prices, especially with the recent developments in the system memory market , but now we also have data to back up those conclusions, thanks to Matt Piscatella and Circana Retail Tracking Service. Piscatella, the Senior Director and Video Game Industry Thought Leader at Circana, recently posted a graph on Bluesky revealing the average monthly US video game hardware unit sales and sale price per unit in November of every year starting in 1995.

According to the data, gaming hardware sales are at the lowest they've been since November 1995, sitting at 1.6 million sales, down from 3.39 million units in November 2019. Meanwhile, the average price per unit is at an all-time high, with the price per unit coming in at $439, up from a mere $235 in November 2019. Compared to November 2024 alone, video game hardware spending declined by a whopping 27%, compared to a 1% increase in sales volume for gaming content and a 13% decline in video game accessory sales. The year-over-year sales reportedly still saw a 10% increase. It's worth noting that this data isn't necessarily representative of global sales or pricing trends, since only US sales were measured. At the same time, it seems as though subscriptions are paying off, with the data analyst claiming a 16% increase in subscription spending since November 2024. In general, it seems as though gamers are spending similar amounts of money on game content as they were just a year prior.