We've already seen the myriad far-reaching effects of the DRAM crisis play out in a number of ways, including bring-your-own-RAM offerings from custom PC builders and rumors of delayed next-gen consoles . However, a new report out of DigiTimes claims that DRAM producers, specifically mentioning Samsung and SK Hynix, are now selectively prioritizing certain hardware makers. Allegedly, large brands like Apple, ASUS, Dell, and Lenovo are receiving priority access to DRAM, which may result in smaller vendors—the likes of Framework—without DRAM supply.

The report also mentions that DRAM suppliers are starting to change their approach to the supply agreements, more frequently re-assessing the situation in order to take advantage of the limited capacity and likely adjust pricing and supply accordingly. Previously, we covered a report that claimed PC hardware vendors may have to adjust pricing, specs, and potentially launch dates of upcoming laptop and smartphone offerings, and these agreements are likely being pursued by mainstream brands, like Apple, ASUS, Dell, and Lenovo, in order to avoid or mitigate that eventuality.