China online shop uses mouse pads, socks, plastic bottles as clothing tags, doubling sales

An online clothing shop owner in China boosted sales by using practical items like mouse pads and towels as clothing tags, doubling his revenue in just two weeks while fostering brand loyalty. Photo: Douyin

The owner of an online shop in eastern China has begun using handy daily items as clothing tags to deter exploitative returns and boost sales.

The ingenious owner, surnamed Wang, who lives in Changzhou, Jiangsu province, has been praised by customers and netizens alike for his creativity.

After his piano business went bankrupt, Wang moved into selling menswear.

He shared some of his unconventional clothing tags, such as mouse pads and wiper fluid bottles online. He also designed tags made from paper box ashtrays, socks and even underwear.

To protect customer rights, Chinese e-commerce platforms offer a seven-day no reason return policy.

The clothing tags include an array of handy daily items like the ones above. Photo: Weibo
The clothing tags include an array of handy daily items like the ones above. Photo: Weibo

Wang was inspired by women’s fashion sellers and said that the high return rates in the industry prompted his creative solution.

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