Fender Audio, a consumer electronics brand owned by Fender Musical Instruments Corporation (FMIC) and operated under license by Riffsound Pte. Ltd., makes its CES debut with the launch of two flagship products: the ELIE portable speaker series and MIX headphones. These releases mark Fender Audio's entry into the premium personal audio market with products designed for performance, versatility, and modern lifestyles.

ELIE Speakers
The ELIE (Extremely Loud Infinitely Expressive) portable Bluetooth speaker series combines elegant design with precision audio engineering to create a new benchmark in portable sound. Available in two models—E6 and E12—each unit integrates built-in subwoofers and a world-first Waves SOC implementation to deliver powerful, distortion-free sound across a wide dynamic range. Reinventing how DSPs (Digital Signal Processors) and SOCs (System on a Chip) are utilized in speaker design, the ELIE speakers deliver more power at a higher efficiency, yielding greater volume and acoustic clarity than other portable speakers in the same size and category.