Samsung Display and Intel have jointly developed SmartPower HDR, which can reduce OLED's emissive power consumption by up to 22% in HDR mode on laptops. As AI PCs become more widespread, the new technology is expected to significantly improve battery efficiency and enhance the HDR viewing experience.

SmartPower HDR allows users to enjoy HDR content on laptops while minimizing power usage. Display power consumption is largely affected by driving voltage. Unlike conventional HDR modes that apply a fixed high voltage regardless of the content type causing unnecessary power loss, SmartPower HDR dynamically adjusts voltage based on the characteristics of the displayed content.