GOG's New Owner Doubles Down on DRM-Free, Plans to Avoid Steam AAA Battles

GOG, the game distribution platform formerly owned by CD Projekt Red, was recently sold off by the aforementioned game studio and taken over by one of CDPR's co-founders, Michał Kiciński, who, at the time, promised to stay true to the platform's original pro-consumer approach to game distribution. Now, in a recent interview with GamesIndustry.biz, the new owner and CEO has revealed his plans for the now-independent GOG. Apparently, the leadership will be leaning into GOG's Game Preservation Program and its niche appeal with indie and retro gaming communities, instead of trying to compete with the big boys on volume and AAA sales. That said, he has also promised that GOG will continue to sell AAA games from CDPR, as part of the buyout deal—at least for six years from the date of the agreement.

Whenever there is a big shuffle in the business side of the gaming industry, there are always questions about how these smaller players will handle massive competitors, like Steam. When asked about how GOG will compete with Steam, Kiciński said that the indie platform doesn't plan on taking Valve on head-on. Instead, he says that "GOG has its own strengths and really should focus on maintaining them and even strengthening them." He goes on to explain that GOG's "identity" and "uniqueness" are "very much appreciated by gamers." What he is alluding to here is the Game Preservation Program, which aims to modernize and preserve classic games, both for future gamers and historians. He goes on to say that "Whenever a company is trying to win a market, it needs to just be better at a certain segment. In the case of GOG, that is classics and modern classics. Our aim and our vision is to just simply provide a superior service."