
The US was one of a number of countries to escape recent Spotify price increases, but that is now coming to an end.
The streaming music service increased the price of its premium plans in a large number of other countries late last year, while US pricing remained unchanged. Predictably, that was only a temporary respite …
The previous price rise was implemented in many countries around the world, the company citing multiple markets across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region. In the UK, for example, the price of an individual premium subscription rose from £11.99 to £12.99, while a family plan went up from £19.99 to £21.99.
Spotify has now announced corresponding increases for US premium subscribers, providing sample text of an email being sent out to those affected.
Thank you for being a valued Premium subscriber. Starting on your billing date in February, your subscription price will change from $11.99/month to $12.99/month.
We’re updating our pricing to keep delivering a great experience. See the full list of Premium features and benefits available with your plan . Thank you for choosing Premium.
While customers won’t be very pleased, reports that investors seem happy.
Spotify shares jumped 3% in premarket trading on Thursday after the news.
Photo by on
FTC: We use income earning auto affiliate links. More.