David McAfee, AMD VP and GM of client channel business, has sat down with a number of press outlets in early January. Various interviews were conducted during CES 2026 week, with one roundtable session highlighting his team's exploration of bringing back an unknown selection of "Zen 3" AM4 desktop processors. Volatile computer memory market conditions have prompted countless modern and legacy product "re-strategizations" at tech companies. Gizmodo managed to bring up the topic of "keeping GPU costs low" when they conducted their to and fro with McAfee. As of December, a first wave of price hikes came into effect across Team Red's current-gen Radeon RX 9000 family. Gaming graphics card enthusiasts have anticipated further increases coming into effect in 2026, but AMD leadership seems keen to maintain Radeon prices at reasonable levels in a time of crisis.

When asked about the ongoing situation, McAfee described a solid foundation: "we have very strategic partnerships over many, many years with all the DRAM manufacturers to make sure that both the amount of supply that we need and the economics of what we're able to buy from them are what we can support in our graphics business." Gizmodo noted that the Team Red executive admitted that he cannot foretell all future trends, but current relationships with add-in card (AIC) partners could prove helpful. McAfee described trying to strike an ideal balance: "without the memory at the right price, building graphics cards with our add-in-board (AIB) partners that hit the right price and market, that's tough math to put together...So managing that memory ecosystem very closely is absolutely something that is a core part of what we do."