Sony and TCL have officially signed a memorandum of understanding concerning Sony's home entertainment business, which includes TVs and home audio equipment. Under this new agreement, TCL will acquire a 51% majority ownership share of the home entertainment business unit. TCL will continue the legacy of Sony's renowned BRAVIA branding, a symbol of quality in home entertainment. For TCL, this represents an ideal entry into the premium home entertainment market, while the venture marks the end of Sony's unique brand presence. With operations expected to commence in 2027 after all regulatory approvals, we may see the first series of TCL-branded BRAVIA TVs and audio equipment.

Specifically, the two companies have signed a memorandum of understanding to confirm their intentions to establish a joint venture that will assume Sony's home entertainment business, with TCL holding 51% and Sony holding 49% of its shares. The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales, logistics, and customer service for products including televisions and home audio equipment. Sony and TCL will proceed with discussions toward executing definitive binding agreements by the end of March 2026. Subject to execution of the definitive agreements and relevant regulatory approvals and other conditions, the new company is expected to commence its operations in April 2027.