The newest ad leans into New Year’s resolutions, built around Godso’s training philosophy of putting in the work. Watch it below.

Fitness trainer Kirsty Godso stars in the new Beats campaign promoting the .

In the video, which features no dialogue, a confident and focused Godso is seen popping in her earbuds before starting an exhausting training session.

The video ends on a final exhale, as Godso looks straight into the camera, followed by on-screen text reading “ ” and the Beats logo.

The YouTube description reads:

Put in the work. Staying strong this year with Kirsty Godso, whose training philosophy is all about showing up, staying consistent, and moving with purpose.

Kirsty Godso is a health and workout influencer, who’s known for being a Nike Master Trainer, as well as for training celebrities. Her appearance continues Beats’ ongoing effort to highlight athletes and align the brand with performance and training.

Watch the ad below: