China new blind box series features cute muyu-inspired toys to help ‘gain merits’, reduce stress

Pop Mart’s Pucky Knock Knock new blind box series features cute figures inspired by muyu, appealing to youth interests in luck and temple visits. Photo: SCMP composite/RedNote/ifeng

Chinese toymaker Pop Mart’s new blind box series, inspired by the Buddhist ritual instrument called muyu , or “wooden fish,” has become the latest sensation in China following the success of Labubu.

The series, titled Pucky Knock Knock, was launched in January and is priced at 99 yuan (US$14) per piece.

This plush toy keychain series showcases a charming and fluffy character that holds a wooden drumstick.

One can pull out the drumstick to knock on the toy’s head, producing the electronic sound of a muyu.

The Pucky Knock Knock series introduces an adorable character with a wooden drumstick. When users knock on its head, it produces the electronic sound of a muyu. Photo: Handout
The Pucky Knock Knock series introduces an adorable character with a wooden drumstick. When users knock on its head, it produces the electronic sound of a muyu. Photo: Handout

Muyu is a fish-shaped woodblock traditionally used by Buddhist monks as an instrument to maintain rhythm while chanting sutras.

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