Recently, GOG, the game storefront and distribution platform, took some heat over the inclusion of AI-generated art in promotional imagery for a New Year sale. It received so much backlash online that an employee in the marketing department took to the GOG forum to respond the same day news broke, however, now, GOG has issued an official response in its Discord server for GOG Patrons (courtesy of Kotaku ).

In the lengthy response, the GOG representative explains that the art was indeed AI generated, although this had been confirmed previously, but they explain that the banner was a WIP (work in progress) asset and was never meant to be shared. GOG also says that it "failed on at least two levels: Quality-control of the asset that landed on the front page, and then reacting quickly enough when we noticed the error." The rep goes on to acknowledge its community's disappointment in the use of AI, but says that GOG is a very small team that has been testing different technologies and tools that allow the team to do more with fewer hands. The full statement is available below, but it essentially seems as though GOG is incorporating generative AI into its workflows, despite the negative backlash, internally, externally, and even from the gaming industry at large .