Alexa+ is Amazon’s new AI-infused version of its popular assistant. Following a slow initial rollout, Amazon has Alexa+ available to all users in the US. Here’s how to upgrade to Alexa+, or skip it for now.

Not long before Apple is expected to unveil Siri’s big AI upgrade, Amazon has just launched the AI-powered Alexa+ to all US users.

You can start using Alexa+ through several free and paid options:

• Anyone can use Alexa+ free through the Alexa app or a chat experience at Alexa.com
• get full access to Alexa+ (including on Echo devices) as a new perk of their membership
• is the subscription fee for full Alexa+ access if you’re not a Prime member

Amazon says that Early Access members have been using Alexa+ far more than they used the standard Alexa.

After touting new Alexa+ capabilities such as conversational chat, deep research, and answering complex queries, Amazon , “overall, customers are interacting with Alexa+ more than twice as much.”

So how do you gain access to the new assistant?

Current Alexa users will not automatically be upgraded to Alexa+ and its new capabilities—at least not yet. However, getting started with Alexa+ is very easy.

If you’re ready to start using Alexa+, Amazon offers the following instructions:

Prime members can easily start using Alexa+ by saying, “Alexa, upgrade to Alexa+” or by logging into their Amazon account at Alexa.com. Customers can learn more about Alexa+, and sign up for Amazon Prime (or if eligible, start a free 30-day trial) to enjoy the full set of benefits, including Alexa+ by visiting . Customers without Prime can also start using the new free Alexa chat experience today by visiting Alexa.com.

So if you are not interested in upgrading to Alexa+ yet, Amazon won’t force you to. You’ll just need to avoid asking Alexa for the upgrade, or choosing any of the upgrade options on Alexa.com.

Have you been using Alexa+ at all, and if so, how is it working for you? Let us know in the comments.