The “AI-First” PUBG Publisher Krafton Reaches “All-Time High” $2B In Revenue

Krafton , the Korean publisher mostly known for being the shepherd of PUBG , who also gained a fair bit of notoriety last year for its ongoing legal battle with the founders of Subnautica developer Unknown Worlds , has reached an " all-time high " in revenue, according to its . With growth driven by PUBG for a fifth consecutive year, Krafton surpassed ₩3 trillion ($2.05 billion) in revenue.

Most of that revenue growth came from its mobile sector, which brought in ₩1.7 trillion ($1.1 billion) , followed by PC titles bringing in ₩1.1 trillion ($751 million) , while consoles contributed 42.8 billion ($29 million). The PUBG franchise, which spans across mobile, PC, and console, saw " double-digit growth ," driving the company's overall revenue to a 23% increase year-over-year.

Some of the company's record-breaking revenue came from inZOI , the new life sim game from 2025 that broke one million copies sold in its first week . The co-op survival game, , also got a shout-out as it surpassed one million copies sold within its first 50 days as a new early access title from October 2025.

As for its outlook on what the company has coming in 2026, the upcoming extraction shooter, PUBG: Black Budget , is expected to drive further growth, as is the recently released (as in, ) PUBG: Blindspot .

The company is also planning to lean more on AI after its announcement that it would transition to becoming an " AI-first " company last year . There are more than a dozen projects in development under Krafton, any of which (save for the PUBG-related ones) could help turn the publisher into more than just the PUBG company.

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