Vietnam has kicked off the new tourism year by shattering records. According to the national tourism authority, VNAT, almost 2.5 million international visitors arrived in January – the highest number ever recorded in a single month and an 18.5 per cent jump over the previous year.
While these figures represent an economic triumph, they also highlight a shifting geopolitical map.
This surge is being driven by a diversifying demographic.
While most visitors still hail from within Asia, European arrivals are climbing significantly. VNAT credits this boom to eased visa rules – such as the 45-day visa-free stay for German citizens – alongside a rise in direct international flights and Vietnam’s growing reputation as a premier long-haul winter escape.
And above all, the country offers a diverse mix of nature, culture and beach holidays.
The country’s appeal lies in its geographic diversity, starting in the north.
Ha Long Bay’s spectacular Unesco-listed limestone cliffs remain a primary draw.