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Sony manager Fabrice Abuaf. Image by Phototrend

The French website Phototrend has conducted an interview with Sony manager Fabrice Abuaf. Here are a couple of answers:

About Sony’s market share in Europe:

we remain the leaders in France and Europe in the full-frame hybrid market, while maintaining positive momentum.

About the Sony A7IV sales:

It is true that the A7 IV faces some tough competition. It is not always at the top of sales every month, especially depending on each one’s promotions

Sony has announced two new accessories:

• The Dual DP-FZ1000 battery charger
• The DC Coupler

You can find the new rebates on those pages at Amazon Germany , Amazon UK , Amazon Italy , Amazon Spain . Similar deals are running at Amazon USA too .

Press text:

New Versions of Camera Remote SDK and Camera Remote Command Increase Number of Compatible Models, Expand Remote Control Options, and Enhance Video Workflows

SAN DIEGO — Oct. 16, 2024 — Sony Electronics Inc. has released new firmware updates for its Camera Remote Toolkit, giving content creators more creative options and remote-control flexibility when working with Sony’s professional handheld, digital cinema, and alpha interchangeable lens camera models. The new updates

Trusted sources told me that Sony has a new product launch event planned for the end of November. We are nearly certainly getting a new Full Frame E-mount camera and possibly also a new lens! The source did NOT give any details about what exactly will be announced.

But based on previous rumors, I know that these three products will likely be announced within the next 6-7 months:

• 24-70mm f/2.0 GM (about the same size and also same price of the

Good news folks! Sony officially released the new 4.0 firmware update for the Sony A7IV .

Benefits and Improvements

• Adds support for focus bracket shooting, which allows for continuous shooting while automatically shifting the focus position
• Introduces additional settings for exposure value adjustments and number of shots in the exposure bracketing
• Adds a function that automatically creates still images with Shot Marks from movie frames after recordings
  Note: You can add a Shot Mark while shooting or playing a movie and use it as a mark for selecting, transferring, or editing

The past hours I got final confirmation about a new MAJOR Sony launch. Will now go to work and when I am back post it on SonyAlphaRumors at around 15:00 London time. And just to be clear, this is not a boring ZV or G lens rumor or about the new Sony BC-ZD1 they just announced today  ;)

In the meantime let me know in the comment system what you hope to get!!!

You can finally buy the new pancake lens at Amazon US, BHphoto , Amazon DE , Amazon UK , Amazon IT , Amazon ES , Amazon FR , Pergear , Viltrox (use code “Rumor” to save 8%) .

Personally, I think this is a cool new toy. Instead of using a lens cap, you just have to put the lens on all the time and the image quality is good enough to take photos on the go. And here comes a curious story about this lens. You can actually