RUMOR: The new Sony A7V is expected to be launched in Q1 2025!

This has been an extremely slow year from Sony, but at least I can finally share a reliable rumor about one of the next Alpha Full Frame cameras. Two trusted sources confirmed:

  • The Sony A7V will be on market between January and March 2025 .

It’s unclear when the exact announcement will happen (it might happen in late 2024 at best). I have been told the camera initially should have been announced in October 2024 (so one month from now


First images of the upcoming new TTartisan 14mm f/3.5 pancake

TTartisan announced the new 14mm f/3.5 autofocus pancake E-mount lens. It features  7-group, 8-element structure, weighing only about 98 grams, with the closest focusing distance of 0.25 meters. No info yet about pricing and availability.

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Viltrox AF 20mm f/2.8 FE and Viltrox AF 56mm f/1.7 Bright Moon White Limited Edition are coming

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Just announced: New Lexar ARMOR series offers SD and CFexpress cards made of stainless steal

Lexar announced their first 8.0 generation SD card and a new series of super rugged ARMOR card series. They are yet not available for preorder but nearly all current SD cards ( Amazon / BHphoto ) and CFexpress Type A cards ( Amazon / BHphoto ) are discounted. Here is the press text:

Lexar memory cards include the CFexpress 4.0, ARMOR series, and SD 8.0.

Lexar presents four new memory cards leveraging the next-gen PCIe 4.0 performance. The lineup includes the TYPE-

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Canon now officially confirms what I have been telling you for months: There is a worldwide shortage of parts!

You might remember that back in May I told you that there was a supply issue that delayed the launch of many cameras and some lenses across the industry. So now we have at leas one official confirmation via Canon :

Currently, we are experiencing delivery delays for the following products due to more orders than expected and also due to the impact of global parts supply . We apologize to our customers and business partners for the inconvenience. Products are scheduled to be shipped one after another, but it is expected that the new c


Mirrorless market share in China: Canon doubles Sony

A Weibo account shared the market share numbers for China:

The “2024-2029 Digital Camera Industry Market In-depth Analysis and Development Strategy Research Report” released by the China Research Institute of Industry pointed out that the competitive landscape is still mainly dominated by well-known brands such as Canon, Nikon, Sony, and Fuji. With its strong technical research and development capabilities and brand influence, Canon continues to lead the market with a market share of nearly 50%. Sony and


Sony Tidbits…


The new Peak Design Outdoor Bag Line for photographers has already raised well over 1 million dollars!

Last week Peak Design launched their first full adventure-outdoor Backpack and Sling lineup on Kickstarter (Click here) . And in less than a week they have raised over 1 million dollars!

Reminder: If you back this project you get up to 25% off MSRP. The campaign ends (as well as that discount) on October 16th, and orders will ship from January 2025. There are so many features about them that you best check out their page to learn them all . And


The hottest SILLY (and 100% fake) rumor I’ve ever heard: Black and white camera Sony A7L coming this week :)

Just for fun, this is a rumor that gets the gold medal for hottest FAKE rumor I’ve ever heard :)  This is what I got tonight from an anonymous source:

SONY has prepared an ultra-high density preservation camera for IBC, the alpha7 L, a black and white camera with an Exmor R image sensor, where L stands for Luma.
It has an effective pixel count of 48 megapixels and supports full-frame uncropped 8K/30p, 4K/60p


First unboxing pictures of the World’s First Optical Exchange AF Lens from Samyang

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