Sony 85mm f/1.4 GM II preorder links:
USA: Amazon , BHphoto , Adorama ,
Europe: FotoErhardt , FotoKoch , WexUK.

Reviews and Hands-on:
Explora . ThePhoBlographer . Image samples and product shots ZIP file to download . Photographyblog . Image samples at Dpreview . Official press text on SAR .

Youtube reviews:

Official product videos:

Cheat Sheet:

Sony 85mm f/1.4 GM II at Amazon , BHphoto , Adorama , FotoErhardt , FotoKoch , WexUK.

Press text:

Sony Electronics Announces the Highly Anticipated FE 85mm F1.4 G Master™ II Lightweight Telephoto Portrait Lens
A Next-Generation Full-Frame E-Mount Lens Offering Significant Resolution, Size, and Autofocus Upgrades

Sony Electronics introduces the FE 85mm F1.4 GM II (SEL85F14GM2), a premium lens that delivers high

You can find it on Reddit (Click here) . Announcement at 5pm Lond time!

We got two new major deal actions:

• Back to school deals at Amazon US
• Labor Sale deals at BHphoto and Adorama

Sony will announce the new 85 GMII at around 5pm London time. Let’s see if Sony will have a youtube online streaming event. And a reminder….one more lens announcement is coming next week ;)

Sony 85mm f/1.4 GM II preorder links: Amazon , BHphoto , Adorama , FotoErhardt .

For a limited time you save 42% on the 1TB Creative Cloud Plan sold by Amazon (Click here) and BHphoto (Click here) .

One more deal:

For the first time you get a 20% discount on the 4th generation Type A cards from ProGrade :

• $120 off on the Prograde 960GB for $679 at Amazon , BHphoto , Adorama .
• $78 off on the Prograde 480GB for $479 at Amazon , BHphoto

A Japanese youtuber accidentally posted his 85mm f/1.4 GM II lens review a day earlier!

Leaked specs:

• 77mm filter size
• weight is 642g (older model was 820g)
• autofocus is faster and quieter
• reviewer says image quality improved a lot (better bokeh and so forth)

Announcement will happen on August 28 between 3-5pm London time. Stay tuned on SAR!

A reliable leaker on Weibo wrote this:

Chinese zoom autofocus lenses are under development. Mr. Ma has confirmed through news channels that domestic brands are currently developing new zoom AF lenses. One of them has approved two full-frame zoom AF lenses and at least one APS-C frame zoom AF lens, and the first launch of the bayonet mount is E and Z.

In addition, the news of domestic F1.4 full-frame large aperture AF lens has been confirmed. If everything goes well, it

Statista published those two charts that once more highlight the impact of the smartphone business on sales of digital cameras. They writes:

According to CIPA , a Japan-based industry group with members such as OM Digital Solutions (formerly Olympus), Canon and Nikon, worldwide camera shipments dropped by 94 percent between 2010 and 2023, wiping out decades of growth. The steep decline was mainly driven by a drop-off in shipments of digital cameras with built-in lenses , the type that