Four days left to order the Light Meter Lit Duo 1 on Kickstarter (Click here) . It is made by a Swedish company that had the nice idea of making it look a little like Nintendo :)
The meter is close to raising a million dollars, not only because it looks good but also because it has a ton of useful features! Check out the description page to see why it is a useful tool for photographers and filmmakers.

This is how it works:

Multiple reliable sources have confirmed that Sigma will announce a new f/2.8 full-frame zoom lens in early September. It will be available for Sony E and Leica L-mount lenses.

Stay tuned, we will be able to confirm the full specifications soon!

Meike launched the new 33mm f/1.4 FF AF lens and you can reorder it now for $229 at BHphoto and on Meike Global store .

More info at electronics.sony.com/sonyxnfl

Press text:

Sony, NFL launch new technology partnership

The National Football League and Sony announced today a partnership naming Sony as an official technology partner of the NFL, as well as the new official headphones of the NFL.

Through this partnership, Sony and the NFL will be working collaboratively with coaches, players, teams and leadership across the organization to transform the future of football. This includes an expansion of Sony’s sports technology through Hawk-Eye Innovations to support officiating

Tony tested the three cameras and even if Sony is the oldest camera in the bunch it beats them! Now let’s hope Sony really will release the A7sIV which in my opinion should have at leas 24MP to increase the resolution of the image.

You cina reorder it now for $899 at BHphoto .

Press text:

Topaz released the new new Photo Ai 3.1.0 update (Click here) . This release of Photo AI includes:

• New Autopilot Suggestions . You can now take full control of Autopilot by opting in to provided suggestions. Autopilot will also now continue to suggest new enhancements to your image.
• Smart Preview Rendering . Ever noticed Photo AI rendering when it didn’t need to, such as when zooming in or when adjusting a slider? No more of that! By intelligently rendering the preview only when required, this

Dpreview had a chat with two Sony managers. Here are the most interesting notes:

The general market is doing ok:

“We’d thought the total market volume would shrink, but in fact it’s been very stable,” he says: “and we assume the market volume will continue to be stable in 2024. We believe the total market for mirrorless and full-frame will increase.”

About the AI tech implementation:

“We have to utilize AI power, whether in the body

It’s available here: s ony.co.uk/electronics/support/e-mount-body-ilce-7-series/ilce-7m4/software/00288927

Benefits and Improvements:

• Fixes an issue where the recording for a movie shooting session may be interrupted