Sony’s new tutorial videos explain how their Electronic Variable ND works

A couple of Sony Cine E-mount cameras use Electronic Variable ND technology. In these videos you can find out how it works and why it’s important. I imagine some of you are wondering if this technology will ever make it into the more compact A7s or FX3/30 line of cameras. I hope the A7sIV will feature it, as it would add a lot of attention to this camera! Let’s keep our fingers crossed!

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Today only best price ever on the Tamron 70-180mm f/2.8 for $929 at Bhphoto!


Just announced: new Tamron 50-300mm FE lens

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Reconditioned Sony gear: $1000 off on the Sony A1 and $650 off on the Sony A9III


Sony shares its long-term goals: Increased sales of 8 percent per year in the camera business, use of much larger sensors inside smartphones.

Sony shared the PDF’s disclosing their long term plans for each business segment. Here are some interesting notes:

  • Sony wants to increase the camera business sales by 8% a year til 2026
  • Sensor share revenue should increase to 60% til 2025
  • They expect sensor sizes to increase on future high end smartphones
  • They expect the Image Quality of smartphones to come “close to a human eye” through the use of larger sensors and AI

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Private note: Lot’s of stress and unexpected things…expect some pauses on SAR

Dear SAR readers,

First the important things: health is fine and that is the only thing that matters.

But in the last 10 days many “bad” things have happened in my personal life and I am forced to work a lot on these issues. It is normal to have these contingencies, I have had them in the past and more will happen in the future. But I am writing this on SAR because I feel that this time may affect my writing on SAR. It might happen that I cannot


New update on the Alpha Focus Bracketing APP

You can find the APP on Google Play . This is what it does:

Connect your camera* over Bluetooth with this app and focus bracketing won’t be a problem anymore. Fast and reliable. Focus Bracketing can be completely customized: pick the focus step, the number of pictures you want and the app will do the rest.
Advanced options: Focus Rewind, Focus Test Mode and Pre Bracketing Steps make this app the most advanced companion for professionals. Compatible with external and internal Flash.

**This post contains

Sony officially registered one new camera in Indonesia: we now should get TWO cameras soon!

On June 4, Sony registered a new camera with the code “WW751104” with the Indonesian certification authority. Normally this means that a new camera is announced within 2-3 months. This is now the second camera registered by Sony that has not yet been officially announced:

  • On March 25 Sony registered a camera with the code “ WW293541″
  • On June 4 Sony registered the camera with the code “ WW751104

The camera

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New Low Price on the Lexar 320GB


Crazy thought: Film is back! Should Sony make film cameras too?

Dpreview interviewed a store manager that claimed:

The younger crowd – under thirty – are really, really being driven in by film. We’re selling every film camera we can get our hands on. People are coming in with film cameras and wanting advice on how to use ’em, and they’re buying film, filters and stuff to create a film kit.

And Fujifilm CEO Teiichi Goto recently said that “We Have Found a New Gold Mine in the Photography Business”. As Fujirumors reports he is talking