For the very first time the new Laowa 10mm f/2.8 Autofocus Full Frame E-mount lens is in Stock via Amazon US&EU (Click here) . This is one of the few lenses I am actually considering to buy. Not only because of the very good performance…but because it’s a lens with a unique creative look. Something that has no match yet.

Finally available! Here is the official press text just issued by Sony:

Now Available: Sony Electronics’ Custom Grid Line License
Gives Alpha Users Creative Consistency

SAN DIEGO – Apr. 18, 2024 – Sony Electronics is addressing one of the most common challenges for professional content creators – maintaining consistency and quality when capturing multiple images – with its new Custom Grid Line license. It is now available in the United States and Canada for Alpha 1, Alpha 7S III, Alpha 7 IV, Alpha 9 III

Canon did a Canon thing and managed to disappoint even when sharing what should be good news! Why do I think that?

Today Sigma and Tamron announced the launch of their first RF autofocus lenses, but they are all APS-C. There is a strong suspicion that Canon has allowed competition only in the APS-C segment, focusing on the profitable and much more attractive Full Frame lens line.

This means that large lenses such as the Sigma 50mm f/1.2 FE or the Tamron 35

Sony made a mistake when sending out the press release to different outlets. They asked all of us to take down the article until it’s official tomorrow

Back in January Sony officially announced it will release a major firmware update for the FX3 and FX30 in September 2024 (or later). It will include:

• Addition of Shutter Angle: Users will be able to choose from both Shutter Speed/Shutter Angle similar to what is available with the FX6
• Ability to add clip flags to mark shots
• SRT/RTMP/RTMPS support for live streaming via the Creator’s App

Chris Brockhurst met with the Sony FX3 developer and he displayed to him

At the NABshow Viltrox displayed the 135mm f/1.8 FE autofocus lens. They still did not disclose the exact release date and pricing of the lens. But here you can see the lens mounted on the Sony A7cR .

You can see the LED display and all manual controls. Looks like a solid build. We will have to see if the image quality will match the one of the Sony 135mm GM .

Airusan just launched a new 256GB Type A card you get for $151 only at Amazon US (Click here) . This is the cheapest VPG 400 rated card you can get. Note: VPG 400 means it will never drop under 400 MB/s which makes it a reliable card for professional work.

If you compare it with the other VPG400 cards you pay much less:

• Airusan 256 GB is $151 which is $

So folks, it’s time to look ahead because it appears we are going to get two more announcements from Sony in May and June. Trusted sources confirmed the ZV-E10II will be announced in May along a new APS-C E-mount kit lens optimized for “Vloggers”. In June we should get the 85mm f/1.4 GMII. I am still unsure about when the 24-70mm f/2.0 GM will be announced…but

The Australian store Georges already listed the upcoming Laowa 15mm f/5 Cookie FF II lens. The price is 728 ASUD which is about 470 USD. The lens comprises 13 elements arranged in 9 groups, featuring 4 extra-low dispersion (ED) glasses and 2 aspherical glasses.

On the stores page you can find some image samples shot with this lens. I guess this means the lens will be announced within days!