You save big on Lexar cards at BHphoto , Amazon , Adorama . In times when storage prices are increasing it might be good to jump on such deals.

Sony rebates on BHphoto , Amazon and Adorama .

Sony Camera rebates:

• $500 off on the Sony A1 at BHphoto , Amazon , Adorama
• $900 off on the Sony A7R V at BHphoto , Amazon , Adorama
• $300 off on the Sony A7S III at BHphoto , Amazon , Adorama
• $400 off

Sony told PetaPixel that: “ it remains very committed to APS-C, and that demand for APS-C products has steadily increased over the years. ”

Petapixel writes: The point is that, from the outside looking in, it can seem like Sony is really only focused on full-frame cameras, but the company told PetaPixel at CP+ 2026 that this is not the case. Yasufumi Machitani, General Manager, Camera Business Department, Sony Imaging Entertainment Business Unit believes that the APS-C

Christopher Frost reviewed the new Sony A7V and really likes the camera!

Sony A7V at BHphoto , Amazon , Adorama , Fotokoch , FotoErhardt , Calumet , Clifton , WexUK

Here are more new Sony A7V reviews:

You save big on Lexar cards and Tokina lens today only at BHphoto’s Dealzone (Click here) .

All deals can be found on that new special Mothers Day BHphoto page (Click here) .

Sony rebates on BHphoto , Amazon and Adorama .

Sony Camera rebates:

• $500 off on the Sony A1 at BHphoto , Amazon , Adorama
• $900 off on the Sony A7R V at BHphoto , Amazon , Adorama
• $300 off on the Sony A7S III at BHphoto

A source told me this about the new Sony 100-400mm f/4.5 GM lens:

• As light, if not lighter than my Sony 300 f/2.8 with 1.4 tele attached
• Similar in length to my above lens (I held mine up against it), bit thickness similar to the 400 f/2.8,
• Zoom ring is large, 3.5-4” in length
• Lens foot attachment identical to 4-bolt design

The new Stealth kits are now available at Fieldmade (Click here) . You save 10% using our code “ SONYRUMORS10 “.

Description:

The Sony Stealth Kit is the ultimate de-branding accessory for photographers who value discretion and a refined, minimalist aesthetic.

Our precision-cut vinyl decals offer a versatile solution for your A1, A9, A7, A7C and A6000 series cameras, featuring two distinct aesthetic options in every kit:

Ghost Logo (Gloss-

All deals can be found on that new special Mothers Day BHphoto page (Click here) .

Sony rebates on BHphoto , Amazon and Adorama .

Sony Camera rebates:

• $500 off on the Sony A1 at BHphoto , Amazon , Adorama
• $900 off on the Sony A7R V at BHphoto , Amazon , Adorama
• $300 off on the Sony A7S III at BHphoto , Amazon , Adorama
• $400 off on the Sony A7CR at BHphoto , Amazon , Adorama

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Damn, folks… I’ve got a ton of great news to share with you today! The Sony A7rVI, which will be announced next week on May 13 at 3pm London time, is shaping up to become a near-perfect Alpha camera.

Sony A7rVI at BHphoto , Amazon , Adorama , Fotokoch , FotoErhardt , Calumet , Clifton , WexUK Sony 100-400mm f/4.5 GM at BHphoto , Amazon , Adorama , Fotokoch , FotoErhardt ,

This is the new Viltrox 26mm f/2.8 compact FE lens: