Sony Japan announced a paid customization service for the A9III


Sony A9III at BHphoto . Amazon . Adorama . FotoErhardt . Fotokoch . Calumet . WexUK .

Sony Japan announced this unusual service. Don’t know if this will be extended to all other countries too. Here is the google translated text:

Information on digital single-lens camera α9 III paid customization service

Thank you for using Sony products.

We will begin offering a paid customization service to adjust the release stroke for the digital single-lens camera α9 III and α9 III compatible vertical grip VG-


You can now preorder the ultimate Bokeh king on BHphoto: Voigtlander 50mm f/1.0 FE lens

Preorders are now open for the ultimate bokeh lens: The Voigtlander 50mm f/1.0 FE is available for $1899 at BHphoto and in Europe for 1799€ at FotoErhardt , Calumet , Fotokoch .

Just my two cent: This is probably one of the sexiest lenses you can use on your Alpha camera:

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New Amazon US Easter deals: 23% off on Adobe Creative Cloud and save big on Lexar and PerGear cards!

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Sony will definitely have a new product announcement event in April!

I am now 100% sure that Sony will have a new product announcement event in April. I am working to get a final confirmation on the date and product(s) announced. But for sure you should NOT expect to get a new A7sIV or A1II…

The most exciting thing we can hope for is to get the 24-70mm f/2.0…but I am not sure this lens is coming yet or before summer.

Competition rumor: As


European Amazon Spring deals are now online: Lot’s of Sony deals!


Viltrox 40mm f/2.5 and 56mm f/1.7 will be announced in April

Viltrox will announce those two new lenses in April:

  • 40mm f/2.5 Full Frame autofocus lens for Sony E, Nikon Z and Fuji X
  • 56mm f/1.7 APS-C autofocus lens for Sony E, Nikon Z and Fuji X

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PetaPixel says that Sony can’t do in camera image stacking because of patent limitations

According to PetaPixel, Sony cannot have in-camera image stacking or electronic LiveND because OM System owns the patents. If this is the case, I hope Sony can come to an agreement with OM Digital, because it is really annoying not to be able to use some functions directly in the camera. I know OM Digital is not doing very well financially, so maybe they would be happy to collect some money for licensing their patents?

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Amazon is teasing: “WOW! Deals are coming” from March 20 til March 25!

Starting from tomorrow (March 20) Amazon will post their “wow” deals on those special pages:

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Rumor correction: This is the REAL leaked image of the Sigma 50mm f/1.2 lens

Sorry for the confusion guys. But a trusted source told me the previously “leaked” image was fake. He was fooled too because indeed the new Sigma 50mm f/1.2 looks nearly exactly like the current Sigma 50mm f/1.4 . He shared an image of the real lens (see the small “crop” image above). It has the same 72mm filter size like the f/1.4.

Sigma 50mm f/1.2 lens


Sigma officially teases a product announcement on March 26: New 50mm f/1.2 FE lens coming!

Sigma just posted the youtube live stream teaser for a new event on March 26 at 21 JST time. Like I told you in my previous posts you can expect to get the new 50mm f/1.2 E and L-mount lens!

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