Sony 300mm f/2.8 GM review at PcMag: Simply “Outstanding”


Sony Tidbits…


Now also at BHphoto: Sony A9III will start to ship out on Feb 8

Continue reading...

New Sigma patent for the 28-70mm f/2.0 zoom, 400mm f/2.8 and other new fast primes

A year ago Sigma CEO Yamaki said they are now thinking about making “unique” lenses. Well the latest published patents certainly go into this direction! Asobinet just found the patents for those optical designs:

  • 28-70mm f/2.0 zoom lens for Full Frame Mirrorless cameras (same specs of the epic Canon 28-70mm f/2.0 RF ).
  • 400mm f/2.8 (finally a cheaper alternative of the $12,00

Yodobashi published the list of the 20 most sold lenses in 2023


New SPEEDMASTER 20mm f/0.95 APS-C E-mount lens shipping in Japan (still not available elsewhere)


Skylum offer: Try out Generative AI for free (7 days limit)


70h left to grab the new Maven magnetic filters

You have 70h left to take your chance to grab the new Maven magnetic filters on Kickstarter (Click here) . As you can see they made quite a lot of preorders!

HOT deals:

Triple CFexpress Type A card deals:


Curiosity: New $8200 Hasselblad camera with the Sony 100MP medium format sensor

Hasseblad just announced a new $8,200 digital back you can preorder it now at BHphoto and Adorama . Full press text at Explora . Full review at ThePhoBlographer .

The camera uses the Sony 100MP medium format sensor. A sensor I would like to be seen used on a future Sony medium format camera too :)


Youtuber uploaded 16-25mm and 24-50mm 2.8 G lens videos by mistake

Just to be clear: I still did not get reliable confirmation if Sony will have an announcement today. So please keep expectations low. But something “weird” did happen today:

For a short moment a Youtuber uploaded a video with the title naming these two lenses (see screenshot on top):

  • 24-50mm f/2.8 G
  • 16-25mm f/2.8 G

I did hide the name of the channel….we don’t want to get him