Sony Europe launched a three day long MEGADEAL! Up to 20% off in bundle plus up to 300€ cashback!


Few hours left for US readers to grab the deals at BHphoto Dealzone

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Zeiss: “When we say we are committed, we mean it.”

ThePhoBlographer posted an interesting article about Zeiss future in the photography business. They also had a chat with Joachim Kuss, Head of Communications for the ZEISS Consumer Markets Segment. He said:

“When we say we are committed to the category and to enabling consumers around the world to take stunning photos and videos with our products, we mean it.”

But as ThePhoBlographer noticed Zeiss did not announce any new lens in four years and some of the lenses they sell are no more updated through regular new firmware releases:

Despite this


SonyAlphaBlog review of all three new Tokina Reflex lenses (300, 600, 900mm)


48h left to grab the superdeals at BHphoto Megadealzone

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New VILTROX 75mm f/1.2 APS-C E-mount lens now available for preorder


UNCONFIRMED RUMORS: New Sony 16-80mm f/4.0 coming on July 12, will replace the Zeiss lens?

I got those two messages from new sources. Therefore take it with a grain of salt as this has NOT been confirmed by my trusted sources yet:

Source 1:

Next lens is… 16-80 f4. Is for July 12, second option for a6700. Like fuji 18-55 or 16-80 options. You pick.

Source 2:

I wanted to give you another piece of juicy info for all your hard work. Along with the 1


SAVED! Dpreview now acquired by GearPatrol. Will continue business as usual!

Dpreview has been saved and will now continue business as usual: This is the official press release:

Dear readers,

We’ve heard from many of you over the past several weeks, and we realize there are many questions about what comes next for DPReview. We’re thrilled to share the news that Gear Patrol has acquired DPReview. Gear Patrol is a natural home for the next phase of DPReview’s journey, and I’m excited to see what we can accomplish together.

I want to reassure you that


Announced in China: New Cheecar 14mm f/2.8 FE lens

Google translated press text:

Cheecar released the 14mm F2.8 second-generation full-frame ultra-wide-angle lens. The second-generation lens has undergone many optimizations and improvements to further enhance the user experience. The lens adopts a structure of 13 elements in 9 groups, 10 aperture blades, a maximum aperture of F2.8, a minimum focusing distance of 0.22m, an 82mm circular filter that can be used, an all-metal structure


Competition news: Nikon announced the new 70-180mm f/2.8 and 180-600mm f/5.6-6.3 Z Lenses