Sony’s odd strategy with the new 300mm GM

Sony 300mm f/2.8 SSM A-mount lens adapted on Sony A7rV (image by SonyAlphaBlog). Sony announced the development of a new 300mm f/2.8 GM OSS lens. But there are quite some unusual aspects with that announcement: Sony did not share any detailed specs like optical design, features, size, price. And no image or mockup was displayed.…

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iPhonedo: This Sony Lens Does It All – Sony FE 20-70mm F4 G

Preorders: Sony 20-70mm at BHphoto, Amazon, Adorama, FocusCamera, FotoKoch, Fotoerhardt, Calumet, WexUK. iPhonedo tested the new lens:

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Sony announces price hikes in Japan….coming elsewhere too?

Sony Japan has announced that from Feb 1 it will increase the price on many cameras and lenses. The PDF file with the list of products can be downloaded here. I have no info yet if price increases will happen in other countries too…

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Yes, I did upset many SAR readers with those AI created images! And here is what I learned…

This is a heavy armored super rugged Sony A1 camera created by AI The past week I shared som AI created images on my Instagram channel and on SAR’s Facebook group. And the reaction was strong and polarizing: Many were interested in how I created those images and many literally insulted me for jeopardizing the…

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New firmware update for the Sony 16-50mm lens

The new firmware update Improves the AF performance of the 16-50mm pancake zoom lens.

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Plentiful of new Sony lens/camera deals at Amazon EU

Amazon EU stores added new vouchers on many Sony lenses and one camera. Here they are: 100 Euro off on the Sony 10-20mm PZ lens at Amazon Germany. 100 Euro off on the Sony 11mm lens at Amazon Germany. 200 Euro off on the Sony A7c at Amazon Germany. 60 Euro off on the Sony…

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Wild rumor about a new Sony firmware update on February 1

I got a rumor from an unknown source saying that on February 1 Sony will release some new firmware update. The source wrote: new firmware will come to a1 February, include video-af similar to a7r5 If you can confirm or deny this please send me a message though the anonymous contact box or write me…

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Sigma 60-600mm review by SonyAlphaBlog: “In good lighting conditions performances are excellent in term of sharpness”

Preorders at BHphoto, Amazon US&EU, Adorama. Fotokoch. FotoErhardt. WexUK. SonyAlphaBlog tested the new Sigma 60-600mm lens and concluded: The Sigma 60-600mm F4.5.3 DG DN Sports (2369 euros) is a a monster zoom lens extending the classical 150-600mm to reach 60mm on the low end. This unique 10x range is very versatile and allow to use…

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Triple Amazon EU deal on the Sony 24-105mm G, 18-135mm and Tamron 50-400mm FE

Here are three new Sony deals (on some of them you have to click on the “vouvher” button): 140 Euro off on the 24-105mm lens at Amazon Germany. 40 Euro off on the 18-135mm lens at Amazon Germany. 105 Euro off on the Tamron 50-400mm FE lens at Amazon France.

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Tony Northrup: high megapixels is best for low light & high iso

Tony writes: Low megapixel cameras have less noise in low light because of bigger pixels, right? Camera manufacturers AND smartphone manufacturers use that in their advertising, but is it true? NO. We put three sets of cameras to the test, for both still images and video. The cameras tested include the Sony a7S III, Sony…

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