CineD interview with Sony: Surprisingly considering making medium format for the mass market!

CineD had an interesting chat with Ryoji Yamada-san, product planner of the new Sony FX5. I will only highlight the more “rumor” or future oriented titbits:

Sony Cinema Line: Future Product Hints & Strategy

  • 16-bit X-OCN C1/C2 Codec Expansion:
    Sony is considering bringing its lightweight, compact 16-bit X-OCN compressed RAW codecs to additional cameras in the lineup if there is sufficient creator demand.
  • Sony FX5 Firmware Version 2.0 Roadmap:
    • Release

New reviews of the Samyang 60-180mm f/2.8 FE lens

For now this lens is only available for preorder in Europe at Fotokoch , Fotoerhardt , Calumet , Leistenscheider , WexUK . Here are new reviews of the lens:

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Limited time deal: Samyang 85mm f/1.4 II FE for $444 only

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Tamron 12-20mm f/2.8 FE lens is now shipping + new review by Christopher Frost


It’s official: Sony wants to acquire Tamron

Tamron Japan made it official. In a press release they stated:

Yesterday, there were some media reports in Diamond Online stating that there had been an acquisition proposal made regarding our company, but this was not announced by us.
It is true that we have received a non-binding proposal from Sony Corporation regarding a series of transactions to make our company a wholly owned subsidiary of Sony Group, and that in response, we have established a special committee and are considering various options to enhance corporate value; however, there


Sony Tidbits…


Sony warns of possible FX5 shipment delays because preorders exceeded expecations

Right after the Sony FX5 announcement I told you that store managers did let me know the camera was selling hot. Now Sony Japan issued this official statement

Notice Regarding Supply of Professional Camcorder ‘FX5’

Thank you for your continued patronage of Sony products.
We have received significantly more orders for the professional camcorder ‘FX5’ than we anticipated. Therefore, there may be a delay in delivery.
We are currently working diligently to meet customer demand as quickly as possible, and we ask for your patience.

This


Surprising rumors: Sony plans to acquire Tamron?

The Japanese magazine Diamond reports that Sony Group has proposed to acquire lens manufacturer Tamron. The acquisition price is expected to be around 200 billion yen.

I have no access to the full article but Sony’s potential motivation to fully acquire Tamron stems from a mix of supply-chain defense, shifting shareholder dynamics, and technological synergy.
The primary reasons driving speculation around a full acquisition include:

1. Fending Off Activist Investors (The Defensive Motive)

  • The Shareholder Threat: Sony has long been Tamron’s largest

Mark Wiemels about the new Viltrox 26mm pancake: This Lens Is Bad News, For Your Other Lenses…

You can now preorder the new Viltrox 26mm f/2.8 FE AF pancake lens at BHphoto , Amazon USA , Viltroxstore , Amazon EU&AUS&CA , Fotoerhardt .

What a lovely pancake they made here!

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Sony Tidbits…